Real estate is a field that is rapidly enhancing its promotional and marketing appeal by utilizing the innovation provided by virtual reality and 3D marketing tools. Their ever-evolving assortments of technology are reshaping the way people look at reality estate listings, and this has made it increasingly competitive. The top tier of the real estate agents have started relying on 3D virtual reality tools and photography because they understand and realize that the newer generation of homeowners are mostly Millennials, who will not be impressed by run-of-the-mill 2D photography and DIY videos made with shaky mobile phone cameras.
The buyers and sellers of today expect great things from everything presented to them, and that includes the properties they are interested in. The immersive experiences provided by the 3D tools and aerial photography by the Pro Camera, immersive spaces, schematic floor plans and cloud hosting are just some of the Matterport products that have reshaped the way clients see a piece of real estate and realize its potential and a clear understanding of it in real-time. In this new age, real estate agents need every tool at their disposal to lure in the Millennials, who are making 35% of the home selling and buying decisions.
Leveraging the virtual reality technology for increasing engagement and delivering immersive online as well as offline experiences efficiently, is enough to attract the tech-savvy clients of today’s real estate market. Another reason why they are becoming integrated into the world of real estate is because of their affordability. These next-generation tools are reshaping the way people view and experience a home listing and its cost-effectiveness has allowed several top-tier agencies to provide 3D walkthroughs through the advanced presentation of virtual reality. Such an engaging tool allows a home to sell faster and at a better rate, resulting in customer satisfaction is reaching record heights.
The real estate agencies faced the challenge of meeting clients’ demands of providing tech-savvy, mobile-ready and interactive solution for home viewing, and the professionals were expected to meet the demands of the Millennials with a quick solution. The VR mobile and web tools became one of the most extensive real estate trends of 2016. The increasing interest of buyers and sellers in the 3D virtual reality tools fueled the technology sector to find innovative solutions for realtors all over the world.
Aerial photography, 3D tours, walkthroughs, and virtual tours were considered experimental, but now, they are sweeping the clients off their feet. They are reshaping the real estate world by emotionally engaging clients and improving their presentation perception. It gives them a sense of where a scene is located, with respect to other parts of the property. This allows them to measure spaces, annotate points in the 3D space and observe a photorealistic experience of a property, while the 3D technology gives the viewer a sense of being physically present at the property site. This has allowed several real estate agents and agencies to create remarkable and outstanding listings, and visual presentations that have made them stand out among their competitors.
All in all, a 3D virtual reality based property marketing program exposes a real estate entity to the new generation by compelling, impressive and competitive properly listing, and 3D viewings that will truly set them apart.